What can the first three paragraphs tell you about lifestyle eBooks? It turns out that these three paragraphs can tell someone a lot. In fact, the average reader decides in the first three paragraphs whether they will continue reading, or dismiss your attempts to publish a eBook as a waste of their time.
Authors commonly struggle with the beginnings of their books. They know what they want to create on the grand scheme of things, but struggle with actually getting started. If you're wanting to turn a reader into a follower, you need to make those first three paragraphs operate like a fishing lure. To work a tired, but appropriate, metaphor, your first three paragraphs need to introduce the bait, and hook your reader in to topic at hand.
This isn't actually as hard as it seems. Rather than wasting the first three paragraphs with an explanation of who you are or why you are a professional who is qualified to write lifestyle eBooks, use the space wisely. There are different approaches that you can take to putting these first three paragraphs to good use, and we're going to cover 3 of them here for you.
Avoid Cliches - The cliche is anything that is tired, old, and has been done so many times before. In the same way that you can tell a book is going to be bad when the first line begins with "It was a dark and stormy night...", your attempts to draw your reader's attention with one of these tired lines is a wasted effort.
Use Active Words - The difference between an active discussion and a passive one can be night or day. Consider the following two sentences: Allow these lifestyle eBooks to improve your life. Lifestyle eBooks may provide you with the opportunity to improve the skills important to your life. As you can see, the differences between these two sentences are dramatic. If you want to get your reader's attention, you should be using active words that engage a reader, rather than timidly mentioning that something might be possible. Try using an unusual word to start your first sentence. Readers find business eBooks to be more engaging when every paragraph doesn't begin with The, An or A.
Ask Questions - Getting your reader's attention by asking questions in the opening paragraphs can be done, but this approach should be reserved for a good writing staff. When you publish a eBook, readers are already going to know what it's about before they buy it. You don't need to ask them if they would like to learn about the topic of the eBook. The answer is clearly yes, otherwise, they wouldn't be reading it.
The questions that you should ask must instead pertain to specifics that will be included in the business eBooks that you write about. Unless you have a really strong discussion to back up your immediate opening, avoid turning the first sentence into a question.
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