As the digital platforms for selling an eBook continue to change, you are going to find that there will be new ways to promote your content. It is important to for you to pay close attention to the different promotional attempts you make, to find out what is going to work best for you based on the niche you are writing in and the audience that tends to embrace that niche.
Book Reviews are Vital
One of the biggest things you can do to help promote or publish an eBook is to have professional bloggers review it for you. While your book is being written, identify several bloggers whose audience is the same target audience as for your book. Start commenting on their posts and perhaps ask if you can contribute a guest post, so the bloggers get to know you, and are more likely to want to help you. When your book is in its final stages, ask the bloggers if they would be willing to review your book. A good review before your book comes out will generate some interest in the content so that you have some front loaded sales. This will help to push you up the sales ranking charts and that could help you to secure more sales in the process.
Build Your Website to Promote the eBook
Another great promotional idea is to build a webpage that is optimized solely for boosting the visibility of your eBook. Have a rich informational page that has specific information about the book you are looking to promote and sell. This will help to increase visibility among those that are searching for information in your niche and that can translate to better overall sales.
You can even devote an entire website to the book if you prefer. On the website or webpage for your book, consider offering your visitors a great resource that they can obtain for free, that relates to the content in your book. Include on the page any other titles you’ve written, and other resources you are selling. You could also have some paid ads, which can expand the overall reach that you are going to have.
Plug Your Book On Social Media
Most people don’t realize just how powerful social media can be. However, if you utilize places like Facebook, Twitter, LinkedIn and even YouTube to create information on your title combined with useful shareable content, you can significantly expand your reach. As more people begin to share your information, your reach continues to increase and that can translate into more sales for you over the course of time. Remember, not everyone may purchase your book on the spot. But it can end up on wish lists and more and that could bring in more sales for you over time.
Offer a Bundle
If there is a way you can do it, create a bundle deal on your website with your eBook and one or more products or services. These could be your own products or someone else’s, who has the same target audience, giving them an opportunity to promote themselves to your website visitors. Offering deals can help you generate more sales and boost your income. Many people who are questioning a purchase will be more inclined to make the purchase if they perceive they are getting additional value from their purchase.
Offer Limited Time Coupons
Everyone likes to get a deal. Offering a discount on your eBook for a limited time entices people to buy during that period, and gets the word out about your book. You don’t want to offer discounts very often, or people will come to expect a discount, and won’t pay full price. Certainly for your launch, a discount can help drive greater sales volume.
Promoting your eBooks can be a difficult process, but if you keep these five things in mind, you will be able to successfully promote your eBooks.
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